Pictures of Horror

This is kind of old news, but it’s the first I’ve heard about it.  Last august at the 2006 Leipzig Games Convention, Sony was handing out snap shot cameras, branded simply with the Playstation 2 logo.  These cameras turned out to be an innovative marketing technique for the upcoming SCEA survival-horror game Siren 2 (Forbidden Siren 2 in Europe).  The film in the cameras had been pre-exposed with ghastly images, thus giving the appearance of ghosts the foreground when the actual photos were developed by the individuals taking the photos. 

 The final shot reads only:

The horror is closer than you think.
Forbidden Siren II
Out now for Playstation 2

This campaign was the brainchild of TBWA (The agency responsible for the iPod commercials).  Shortly after the end of the GC event, traffic to the Siren website tripled.

This further prooves that these types of guerilla advertising which can be quite inexpensive (compared to billboard or TV ads, a la Gears of War 2), can also be remarkably effective. 

I’ve posted on Guerilla Marketing Techniques Previously

via [I believe in adv]